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PRODUCT
AESTHETICS
Product
Aesthetics or esthetics (also spelled æsthetics) is applied set
of aesthetical criteria to product for specific end user, group,
environment, and application. While aesthetics in art is
commonly known as the study of sensory or sensory-emotional
values, sometimes called judgments of sentiment and taste,
product aesthetics is related to product aesthetics as
combination of overall product style, product artistic values,
user interface and ergonomic parameters.
While
aesthetics as a philosophical concept in art deals with the
notion of beauty, in product development aesthetics deals with
both appearance and functionality of the product. It is obvious
that certain industrial products may not be the most eye catchy
in the living room environment but the elegance of technical
solution together with the functionality will definitely cause
pleasurable sensory and emotional experience.
Product
aesthetics is very specific for particular design goal and is
highly dependant on product environment, user and market.
Products aesthetics are often referred to market or end user
specifics, such as feminine, sport, technical or futuristic
etc.
The
main goal of product design and styling is to match an
appropriate aesthetic with the target consumer, end user and
required performance.
See
also: Product Design, Product Styling, Aesthetics
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