|
BRAIN
STORMING, BRAIN STORM, APPLIED IMAGINATION
Brainstorming is a group creativity technique designed to
generate a large number of ideas for the solution of a problem.
The method was first popularized in the late 1930s by Alex
Faickney Osborn in a book called Applied Imagination. Osborn
proposed that groups could double their creative output with
brainstorming.
The goal of a brainstorming exercise is to
generate a large quantity of ideas and solutions in a relatively
short period of time. Group setting stimulates generation of
ideas among members simply by causing associative and reflective
thinking.
DESIGNLORE pays great attention to the importance of
creating appropriate multi-disciplinary team for brainstorming
sessions. The effectiveness of the brain storming session will
highly depend abundance of ideas created but in the same time
moderated by experience and particular skill set and knowledge
of the participants.
Brainstorming is non critical exercise that
encourages uninhibited thought. Typically brain storming
sessions are executed in two independent occasions spaced apart
enough to stimulate relaxed after time creative process. All
ideas from two sessions are than evaluated in relaxed setting
where the most appropriate ideas are selected while bad and
silly ideas are not criticized.
Brainstorming can be used
together with the brain sketching or other idea generation
methods.
See also: Brainsketch, Creative Session, Ideation,
Concept Generation
|
